Tuesday, May 13, 2014

Mozilla To Introduce Changes To Firefox Browser Soon

Firefox is a perfect alternative web browser for Internet Explorer users. It has a user friendly interface. Moreover, there are quite a few options to personalize the web browser. Extensive Mozilla Firefox support round-the-clock is another feature that makes this web browser unique. The Mozilla foundation, the developers of Firefox, are ready now with a set of modifications for the web browser. The news has gone viral in the tech world. What seems to catch the most attention from users is Mozilla’s decision to introduce ads in the browser. We don’t have any detailed information about this yet. However, we are happy to tell you what we have come to know from the blog post of Darren Herman (VP of content services at Mozilla Foundation).

According to the Darren Herman, the modifications being planned for Firefox are “an exploration to transform the user’s content experience.” Although the new changes being brought to Firefox is to monetize the browser, there is a clear indication that Mozilla won’t do it at the cost of the inconvenience to users. As per the new plans, Firefox will display ads on its new tab page. As of now, when users open a new tab in the browser, they will see nine blank tiles. These tiles will be populated with the most visited sites by the end of user’s browsing session. When the ads filled Directory tiles are introduced, there won’t be any blank tiles. The tiles will be populated in advance with a list of websites that you are most likely to visit. The choice of websites will be made on the basis of your geographic location and website-visiting trend in your location. There will also be a list of sponsored contents. The choice of these sponsored contents is made by Mozilla’s ecosystem.

According to Mozilla Firefox support team, the decision to introduce ads in the browser will help the firm pursue its mission effectively. However, the content will not be forcibly loaded into the web browser. User’s priorities and interest are always taken into consideration before ad placements.

The Mozilla team has not yet given any date for the launch of the ad-filled Directory tiles. The blog post from Darren Herman suggests that the launch date will be decided only after the completion of the product roadmap. Mozilla is also working on options to help users resist third party ad cookies.

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